Web Content Manager

Job Description:

Web content managers are responsible for the words that goes on an organisation's website.

Job Category:
Marketing & Advertising
See Marketing & Advertising jobs

What you will do:

In your day-to-day tasks you could:

  • research and write text
  • edit and proofread existing text
  • use a content management system to publish content
  • respond to questions and requests
  • create new content and editing guidelines
  • report on website performance and content popularity
  • train new staff to produce and edit content
  • look at feedback to design and plan content

 

Skills:

You’ll need:

  • knowledge of computer operating systems, hardware and software
  • knowledge of English language

As well as:

  • to be thorough and pay attention to detail
  • the ability to use your initiative (drive)
  • excellent verbal communication skills
  • analytical thinking skills
  • the ability to come up with new ways of doing things (creativity)
  • the ability to think clearly using logic and reasoning
Illustration of employee looking at workspace

Entry Requirements:

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

University
You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

College
You could take a college course to help you to get a trainee manager’s job.

Courses include (in the UK):

  • Level 3 Diploma in Creative Digital Media
  • Level 4 Certificate in Professional Marketing

Apprenticeship
You could do a digital and technology solutions professional degree apprenticeship.

This will typically take around 3 years to complete.

Work
You could start as a digital content editor and work your way up. You’ll find it easier to get work if you have examples of your writing, such as articles, blogs or freelance content work.

You’ll also need to show experience of:

  • content management systems (CMS)
  • content and style guidelines
  • search engine optimisation (SEO)

Working Hours and Environment:

Typically 35-40 hours a week from an office, or home. You could work occasional evenings.

Career Path & Progression:

You could move into:

  • information management
  • search engine optimisation (SEO)
  • web development
  • wider information planning
  • policy roles

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